Page Comparison

Compnay level objectives are used to set overarching goals for the entire organization. They provide a high-level direction and focus for the company as a whole. Company objectives serve as a guidepost for the entire organization to work towards.

• Achieve a 30% increase in market share within the European Increase absolute marketshare in EU market by the end of the fiscal year.Attain a Net Promoter Score (NPS) of 70 or higher, reflecting exceptional customer satisfaction and loyalty across all product lines

• Develop customer obsession across the entire customer experience

Team level objectives are used to set specific goals for individual teams or departments within an organization. They should be clear, specific, and measurable, allowing teams to track their progress towards the defined outcomesMajority of the times these are meant to help the organisation achieve its company level goals.

In the context of above company level objectives, team objectives could be -

• Develop and implement a proactive customer success program resulting in a 15% increase in customer NPS scores across all product lines. (For Customer Success Team GTM campaign in EU that focuses solely on gaining the market share (For Marketing team)

• Reduce product defects and issues reported by customers by 20% from Persona X segment, through rigorous quality testing and continuous improvement efforts. (For Product Quality Team )

Individual objectives are specific goals set for individual employees within an the organization. These objectives should align with the team and company-level objectives and contribute to the overall success of the organization.

These individual objectives are tailored to the specific roles and responsibilities of each employee. They should be challenging yet achievable, and they contribute to the overall success and achievement of team and company level objectives.

In the context of Customer Success Marketing team’s objective above here are some individual objectives based on individual’s roles -

1. Customer Success Digital Marketing Manager 1 :

   • Increase customer engagement by 25% through personalized outreach and check-ins to understand their specific needs and goals.

2. Customer Success Manager 2 :

   • Develop and execute customized success plans for top-tier accounts, with a focus on achieving specific outcomes and value realization.

3. Customer Onboarding Specialist :

   • Streamline the onboarding process, aiming to reduce time-to-value for new customers by 30%.

4. Customer Support Liaison :

   • Implement a proactive support approach, conducting regular check-ins with high-value customers to identify and address potential issues.

1. • Analyze GTM strategies from other regions & propose a radically different GTM strategy for EU launch

2. Digital Marketing Manager 2 :

   • Get acquainted with the local regulations by coordinating with our legam teams in EU

3. Product Marketing Manager :

   • Execute our usual PLG motion for a new market launch (EU)

4. Customer Support Manager :

   • Prepare our EU focused knowledge base to help Support team on the field

UpRaise makes it possible to have various layers of additional objective levels if the org size demands so. These additional levels work the team level/are similar to team level. However, can be created based on the team types configured in Company directory. Read below related documents-

• Manage teams

• https://amoeboids.atlassian.net/wiki/spaces/UPFJ/pages/1640693775/Objective+levels#Manage-objective-levels

• Products Product

  • Release at least X number of feature enhancements based on customer feedback.

• User Adoption and Training

  • Conduct X number of user training sessions/webinars to drive product adoption.

Level

Applicable to all levels of objectives

Select the one of the relevant levels of objectives based on what needs to beachived be achived and who is supposed to createresponsible for it.

Objective cycle

Applicable to all levels of objectives

Seelect the relevant level of objective Select the timeframe/cycle in which the objective should containbe executed. This also defines the max duration of the objective. Read more about Objective Manage objective cycles.

Title

Applicable to all levels of objectives

Title of the objective

Start and Due date

Applicable to all levels of objectives

Start and Due date of the objective should rely under the start and due date of the selected objective cyclestay within the objective cycle’s timeframe.

Owner

Applicable to Individual, Company all levels

Owner of the objective is an individual who is responsible to work on itwill be accountable for its success or failure.

Team

Applicable to Team, Adiitional Additional objective levels based on team type

These objectives are owned by teams and Groups to which the objective achievements is a collective effort of group of peopleis associated. It could be a functional team or a cross-functional team as well as other ‘special’ types of levels based on team types.

Visibilty

Applicable to all levels of objectives

This fields helps to define who can access view the objective & corresponding key results. There are three visibility options

• All users - Whith With this option objective cab be made visible to all active UpRaise users.

• Selected Units/teams - With this option, make objectives visible to users from selected teams/Units.

• Selected users - Here select individual who are supposed to view objectivesOnly selected individuals will be able to view the given objective & corresponding key results.

Labels

Applicable to all levels of objectives

Classifying objectives with different labels can help in different ways. Some examples of labels are Growth, Innovation, Customer Experience, Budget-Intensive, Resource Intensive, Time-Intensive.

Description

Applicable to all levels of objectives

Description of the objective.

Contributes to

Applicable to all levels of objectives

While creating objective, one can align it right away if the alignments are made clear. Otherwise, skip this option as it is not a mandatory field. Read Alignments for more details.

Weightage

Applicable to all levels of objectives

Define weightage of the alignment that decides the impact of contributing objectives progress on the parent one. Skip it if not creating and alignment.